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 This
is an extended list and explanation of the services that I offer.
 Go
to:
1. MARKETING PLANNING
2. CUSTOMER RELATIONSHIP MANAGEMENT
3.
INFORMATION MANAGEMENT
1. MARKETING
PLANNING
Critiquing plans
Sometimes you just need someone who has seen a lot of marketing
plans and their implementation to give your freshly hatched plan the
"once over". Is it logical? Can it be implemented? What have we missed?
If these, or similar, questions arise mail
me for details of how I can help.
Facilitation
Effective marketing planning requires real commitment to ensure that
the plan is developed and implemented. A number of large companies have
commissioned me to facilitate their planning process - develop the plan
with them (through a series of company-specific workshops) and ensure
its implementation in the early stages. If you:
- need somebody to drive your planning team in the beginning of the
process
- or need
somebody to enthuse your team through the creation of your marketing
plan
then mail
me for details of how I can help. Click here
for client comments on my approach to planning consultancy and facilitation.
Implementation support
Got a plan but it's in danger of sitting on the shelf? There's no
point in writing the plan if you don't implement it .... mail
me to see how I can help.
Training
basic
Marketing planning expertise is for a wide range of disciplines
within your company, not just the marketing department. Use my experience
of running well-received marketing planning and other courses to broaden
the appreciation of marketing and customer issues within your business.
Mail me to see how I can
help. To see past client comments on my training approaches click
here.
advanced
Keep
up with leading edge thinking with my customised courses for those who
already have a good understanding of basic marketing planning concepts.
Mail me to find out more.
To see past client comments on my training approaches click here.
2. CUSTOMER RELATIONSHIP
MANAGEMENT
Training:
account and key account management
Account
and key account management helps ensure than you meet the customer's
needs on an ongoing basis. It also makes sure that you focus on what
you expect to get from each major customer. There are some key concepts
to help you manage your relationship with your customers. Find out how
I can help your company to develop these - mail
me.
portfolio
management
Not every customer is a good customer. Do you know what each of
your customers is contributing towards your business? Do you know why
you have them as customers? How much time should you spend on each of
your customers? Which should you invest in? What should your mix of
customer acquisition and customer retention strategies look like? Effective
management of your customer base may prove to be the difference between
a profitable and an unprofitable business. Mail
me to see how I may be able to help you understand your customer
base.
Customer service
What does customer service mean to you? What does it mean to the
customer? Mail me to see
how I can help you achieve a profitable balance between these two.
Customer satisfaction and loyalty
Managing expectations is vital to managing customer satisfaction. How
should your business understand customer satisfaction and its impact
upon your future? Mail me
to see how I can help you to develop customer satisfaction beyond simply
asking "Are you satisfied?". And, of course, satisfaction does not guarantee
loyalty.
Unobtrusive testing
It's all very well having a great policy on customer service, satisfaction
and the quality of the "offer" the customer should be receiving. But
are they receiving the promised service? Find out how it feels to receive
the service from the customer's point of view. I have a proven methodology
for effective unobtrusive testing. Mail
me to find out how I can help you check just how good at delivering
your promises you really are in the customers' eyes.
3. INFORMATION
MANAGEMENT
Information and knowledge audits
Information and knowledge management is increasingly recognised as a
source of potential competitive advantage. But knowledge management
means more than having a good IT system. Mail
me to discuss a company-wide information and knowldge audit.
Research
Whilst on occasion, a good hunch can be better than a stack of research
much of your planning activity should be evidence-based. Whether it's
desk or field research I can undertake research and help you to integrate
research with business strategies. Mail
me
Training:
basic
I have a twenty year history of training people in basic information
areas - sources of business information (printed and online) and managing
business information services. Click here
to see comments on my approach to training. Mail
me for details of how I might help.
advanced
I have a twenty year history of training people in advanced information
areas - sources of business information (printed and online) and managing
business information services. Click here
to see comments on my approach to training. Mail
me for details of how I might help.
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