2002
Addressing customer myopia: strategic interactive marketing planning in a volatile business
environment (with Professor Keith Fletcher)
Journal of Database Marketing vol 9 no 3 pp 207-218 (ISSN 1350 2328)
Ten ways to make sure you really make a profit.
Management Services (Journal of the Institute of Management Services) December 2002 pp 16-18 (ISSN: 0307 6768)
Ten things you really need to know about your customers.
Management Services (Journal of the Institute of Management Services) October 2002 pp 14-16. (ISSN: 0307 6768)
Ten things you really need to know about your competitors.
Management Services (Journal of the Institute of Management Services) July 2002 pp 16-18. (ISSN: 0307 6768)
Ten things you really need to know about your customers. What’s New In Marketing.
http://www.wnim.com/issue10/pages/tenthings.htm
Answering Quick Reference Enquiries Using Google.
Free Pint Newsletter 118, 8th August 2002. http://www.freepint.com/issues/080802.txt
2001
Ten things you really need to know about your competitors.
Competitive Intelligence Magazine (Society of Competitive Intelligence Professionals – SCIP). Vol 4 no 5. September – October 2001 pp 12-14
CRM: Citizen Relationship Marketing?
CRM: Citizen Relationship Marketing?. Electronic Public Information,
January / February 2001 pp 24-25. (ISSN 1369 - 9393)
2000
Soundcheck the web: a guide to music resources on the Net
Electronic Public Information, July / August 2000 pp 12-13. (ISSN: 1369-9393).
Joint article with Richard
Kendrick
1999
Make sure
you make a profit
Printing Industries, April 1999 pp 10-11.
Think hard about
the opposition
Business First, Spring 1999 pp 32-33.
1998
What you
need to know about your competitors
Printing Industries, October 1998 pp 24-25.
Your competitors:
Ten things you really need to know
Cleaning and Maintenance, November 1998 p 27,28,30
Ten things you
really need to know about your customers
Business First (LawNet), Winter Issue 98 / 99 p 16
Ten things you
must know about your customers
Stationery Trade Review, October 1998 pp 18-20
Ten things you
really need to know about your customers
IS Opportunities, 1998 pp 18-19
What you need
to know about your customers
Printing Industries, June pp 10-11
Ten things you
really need to know about your customers
Pressure Points, June pp 9-10
1997
Unobtrustive
testing: smile, you might be on candid camera
Library Association Record 99(9) September, pp 484-485
1992
Carefully
does it: public reference libraries and customer care
Information Services Group of the Library Association
1991
Which European
Database Scandinavian
section of the "Which European Database" guide published by Headland
Press
1990
The road
to 1992: West German and Spanish roadfreight industries in the run-up
to the European single market
D&B Europe/Cranfield School of Management
Sources of UK
Marketing Information
Cranfield School of management
Italian business
information: key online and CD-ROM sources
European Business Intelligence Briefing, Headland Press, September pp
18-29
1989
Statistics
for librarians: averages/moving averages, correlation and regression,
and the Chi Square
Assistant Librarian, Vol 82 no. 8 August pp 118-122, Vol 82 no 10 October
pp 150-153, Vol 82 no 12 December pp 179-182
He not busy being
born is busy dying
options for librarians Information and Library manager (MCB University
Press) Volume 7, Number 5, pp 117-119 ISSN 0260-6879
Directory of
agencies which help the unemployed in Norfolk
Norfolk County Council
This
list of publications reflects my developing work areas. A number of
articles are available for free download in HTML format. I would be
very interested in your comments so feel free to