Date of birth: 25 May 1955. Tel /fax: +44 (0)1603 628818
Email: terry.kendrick@btconnect.com. Web site: www.terrykendrick.co.uk

• Sixteen years experience as a freelance strategic marketing planning and information consultant (previously ten years as an employee).

Achievements and employers:

1987 - Strategic marketing planning and information consultant Significant strategic marketing planning, customer management (including Key Account Management) and information consultancy projects with over 50 large companies and organisations in 17 different countries.

• Completed either as team leader / facilitator or team member
• Regularly re-commissioned to re-invigorate processes introduced as part of the original consultancy
• Major projects implemented from board to shop floor
• Sector experience: oil, publishing, financial services, manufacturing, public services, construction, retail and wholesale distribution

Example outcomes for clients:

• Common world-wide language and format for strategic marketing planning in an international publishing company (3 day workshop and consultancy support)
• European approach to Key Account Management processes within a major oil company (8 day workshop)
• Customer focus established in a regional building contractor (2 day workshops, consultancy support, and transfer of skills)

1978-1987 Business Information and Research Librarian

1986-1987. Senior Librarian: Research. Essex Libraries. Managed Research Department (five staff) and its research projects. Developed statistical analysis procedures and contributed to strategic planning and marketing. Managed the MIS on mainframe and PCs 1982-1986. Assistant Reference Librarian, Norwich Central Library.  Led, extended and marketed business information service provision.  Pioneered, and implemented the results of, user surveys   1978-1982. Assistant Librarian, Northumberland County Library Selected materials for reference library, answered reference enquiries from the public

In addition to my main self employment I teach on the UEA MBA programme  - organisational change, consultancy skills.    Currently developing the Norwich Management Development Centre (NMDC) for UEA (www.nmdc.uea.ac.uk)

In 2001 I was a driving force behind the establishment of the East of England Network for Interactive Marketing (www.eenim.org.uk) and generated sponsorship from Norwich Union, Royal Mail, Archant (formerly Eastern Counties Newspaper Group), Bounty SCA and the Institute of Direct Marketing and support funding-in-kind from UEA.  This is now an excellent forum that has attracted key marketing people into the East of England including Professor Malcolm McDonald, Professor Merlin Stone and Jason Porter from Friends Reunited.

 

Terry Kendrick : skills

Analysis and planning

• Facilitated many strategic marketing plans for major companies such as BP Retail, BP Marine, Oxford University Press, The Stationery Office
• Published articles on statistical techniques (e.g. chi square, regression)
• Lead consultant project managing a number of major market research projects
• Critiqued many marketing plans for large companies
• Consistently meets client expectations on objectives and timescales

Communication

Written:

• Market research reports written for Mintel and Key Note
• Articles for the business to business and professional presses (e.g. "Ten things you really need to know about your customers"; "Ten things you really need to know about your competitors"; "Ten ways to make sure you make a profit")
• Client specific reports to tight deadlines

Oral:

• Presentations to board and senior management
• Occasionally asked to speak at conferences on information and planning topics. Guest lectures at Cranfield, Mediterranean Institute of Management, Cyprus, University of Warwick, Norwich City College, Library Association..

People

• Highly rated trainer (one to three days workshops) in business information sources, managing business information sources, benchmarking, assessing client needs, segmentation, marketing planning and the internet
• Balances fun, effectiveness and efficiency through skilled facilitation
• Has track record of successful dealings with business people from many countries including China, the Far East, South Africa, the United States, and most European countries.

Business Development

• Regularly "sell on" within existing clients
• Sustained prosperous self-employed status for fifteen years
• Maintain wide contact base across industry sectors

Terry Kendrick : education

• 2:1 joint honours degree in philosophy and librarianship, University of Wales, Aberystwyth. 1978
• 3 'A' levels (English, Economics, Geography), 9 'O' levels
• Member Chartered Institute of Marketing
• Currently undertaking PhD by research in risk management applications within marketing planning